ABSTRACT
In addition to any direct treatment, the interactions we have with our patients create
expectations that can impact the treatment. We cite research that has quantified these
effects and shown factors that are important, such as the level of stress experienced
by patients. We can improve treatment success by being aware of patient expectations
and impacting them in a positive manner. This article reviews eight specific attributes
that can contribute to positive patient expectations in the treatment of tinnitus:
1) Be perceived as a knowledgeable professional; 2) Be sympathetic towards the patient;
3) Demonstrate that you understand the problem; 4) Provide a clear therapy plan; 5)
Show that you sincerely care; 6) Provide feelings of mastery; 7) Provide hope; and
8) Instill confidence. There are also some risks and ethical issues involved in attempting
to influence patient expectations. It is inappropriate to mislead the patient, and
patients should not feel like they are being manipulated.
KEYWORD
Tinnitus - treatment - patient expectations - placebo